What makes DiscoverText useful?

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  1. Organizations are inundated with large amounts of free-form text data
    • Customer feedback.
    • Employee surveys.
    • Public comments.
    • Social media marketing.
  2. Spreadsheets are great for numbers, but are ill-suited for analyzing text data.
  3. DiscoverText is a web-based tool for textual data analysis
    • Visualize and represent text data.
    • Uncover concepts that are difficult to identify manually.
    • Machine-assisted sorting and classification.
    • Allows humans and computers to do what they each do best.
    • Reduce the cost to analyze and validate customer sentiments.
  4. Target markets include customer service, marketing, HR, and policy makers.

 

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