- Organizations are inundated with large amounts of free-form text data:
- Customer feedback.
- Employee surveys.
- Public comments.
- Social media marketing.
- Spreadsheets are great for numbers, but are ill-suited for analyzing text data.
- DiscoverText is a web-based tool for textual data analysis:
- Visualize and represent text data.
- Uncover concepts that are difficult to identify manually.
- Machine-assisted sorting and classification.
- Allow humans and computers to do what they each do best.
- Reduce the cost to analyze and validate customer sentiments.
- Target markets include customer service, marketing, HR, and policy makers.
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